About Chargersreview
We've spent years watching how people buy charging equipment. Not just tracking sales numbers — actually understanding what pushes someone from browsing to buying, and why certain products take off while others sit on shelves.
How We Started Tracking This
Back in 2019, a client asked us why their premium charger line wasn't selling during holiday promotions. Simple question, but the answer wasn't obvious from standard analytics. We dug into seasonal patterns, customer behaviour changes, even weather correlations in different regions.
Turned out, people don't buy charging equipment the way manufacturers think they do. Price drops matter, sure. But timing, presentation, even what else is trending in tech that month — all of it shapes purchasing decisions in ways most businesses miss.
That research project became our focus. Now we work with brands across the UK and Europe, helping them understand when and how to position their products based on what's actually happening in the market.
What Guides Our Work
These aren't company values we printed on posters. They're the principles that actually shape how we approach every project.
Real Data Over Assumptions
We don't guess at trends or rely on what worked last year. Markets shift. Customer priorities change. Every recommendation we make starts with current data and ends with practical application.
Clarity in Communication
Sales forecasting can get technical fast. We strip out the jargon and explain what matters for your specific situation — whether you're launching a product or planning inventory.
Long-Term Partnerships
The businesses we work with come back because we help them make better decisions consistently. Not just during one campaign or product launch, but as their market position evolves.
The People Behind the Analysis
Small team, but we've collectively spent decades in market research, retail analytics, and consumer electronics. Everyone here has worked directly with brands trying to make sense of changing markets.
Saskia Norberg
Market Research Lead
Saskia spent eight years with a major UK electronics retailer before joining us. She's the one who spots emerging patterns before they become obvious trends — usually by talking to actual customers rather than just analysing spreadsheets.
Livia Balan
Consumer Behaviour Analyst
Livia came from behavioural economics research and brings a different perspective to why people buy what they buy. She questions every assumption and usually finds something everyone else missed.
How We Approach Each Project
Every business has different needs, but our process stays consistent. We've refined this over years of working with electronics brands trying to predict what will sell and when.
Understanding Your Context
We start by learning your business. Not just what you sell, but who buys it, how they find you, and what stops them from purchasing. Sometimes the biggest opportunities are in fixing problems you didn't know you had.
Market Pattern Analysis
Then we dig into seasonal data, competitor activity, pricing trends, and customer behaviour patterns. This is where we separate actual trends from temporary noise and identify opportunities others miss.
Strategy Development
We build recommendations based on what we found — when to promote certain products, how to position them, what inventory levels make sense for different periods. Everything gets explained clearly so you can actually use it.
Ready to Understand Your Market Better?
If you're tired of guessing what will work and want insights based on actual market behaviour, let's talk about your situation.
Get in Touch